Target Market
As their market target, ford is trying to develop and update a new name, including new products and improved services.
The marketing segmentation has posted and advised the automobile to target one of their cars, Ford Fiesta and Ford Battery Electrics, because of the niche in the marketing.
The highest sale for these types of cars-Ford Fiesta- have been among females between 18-25 years old.
The best thing about the electric vehicles that have accumulated new customers and have a recent high rise in incomes from their sales are the electric vehicles, as they are eco-friendly and have a low carbon footprint, having no environmental impact that can cause pollution; this is one of the main reasons people choose to buy electric cars over, regular petrol/diesel ones.
FORD Motor Company's new model FORD FIESTA targets young people and ladies with average incomes. This car only has five seats and is suitable for unmarried people who like middle-sized cars. Ford automobile company is one of the best-known brand names in the world and is providing the consumer with more variety of car and commercial vehicles. Ford is also concerned about the employees' working environment and safety aspects. Ford's brand image was affected, and the company suffered greatly due to product recalls. Furthermore, Ford lacks a design phase and innovative design structures for their new paddle of cars, which will influence Ford to cause low productivity.
Ford has an opportunity to become a more environmentally friendly company by building cars that run on electricity that form energy outside petrol and diesel. Ford can also produce fuel-efficient commercial vehicles based on the electric engine. (Ford Mindfulness Car Concept Shows Why the Best Place to Steer Clear of Everyday Stress Could be Behind the Wheel | Ford of Europe | Ford Media Center, no date)
The Company's growth and development may be affected by the high-speed increase in the number of competitors in this automobile industry, and the economic depression also will influence the consumer buying ability.
FORD view environmental forces as uncontrollable and passive/ reactive to the environment. They are facing competition in the automobile market, producing a new model car to attract young people their female customers.
Other major automakers and the United Auto Workers opposed a congressional bill to raise the average fuel economy standards to 35 miles per gallon by 2013. This action would harm the SUV, pickup, and minivan industry.
Economic force plays an essential role in determining the demand for the vehicle. During economic prosperity, people are willing to spend on new cars, but during the recession, people will start to spend less on luxury products such as vehicles or houses.
Ford uses different promotional strategies to maintain its marketing edge over competitors.
They use two teams to take care of their products and offers that promote activities to attract customers and improve sales.
They have implemented a new "Blue Tag" strategy, allowing the customer to expand from its large car to the small car range.
The vehicle's pricing works on the marketing objectives where they mix their marketing strategies, such as two pricing strategies for new products: price skimming and penetration pricing. Price skimming is about the highest possible price that people can afford to pay for the product.
They use the promotion to attract more customers, like cash rebates for sale and a chance to get an iPhone4 and iPod as a reward. It may face many pricing issues, like the price of materials used to produce the cars.
In conclusion, this Marketing and Digital Future report has stated that marketing strategies can build a successful digital marketing plan that meets the organisational goal.
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