References

 Christina Newberry, 2018. How to Define Your Target Market. Available at: https://blog.hootsuite.com/target-market/

Timothy J. Sturgeon, Johannes Van Biesebroeck, 2010. Effects of the Crisis on the Automotive Industry in Developing Countries. Available at: https://elibrary.worldbank.org/doi/pdf/10.1596/1813-9450-5330

2016. Structure of UK car market. Available at: https://www.ukessays.com/essays/business/structure-of-uk-car-market.php

2020.DriverGender.Availableat: https://www.brake.org.uk/factsresources/1593drivergender#:text=Approximately%2081%25%20of%20men%20and,compared%20with%2083 %25%20of%20men

Elizabeth, 2020. Companies that use Psychographic Segmentation paper. Available at: https://paperap.com/paper-on-evaluate-psychographic-segmentation-basis-effective- marketing-UK-car-industry/ 

 

‘Digital Marketing for the Automotive Industry - Automotive SEO & PPC’ (no date). Available at: http://www.limelightdigital.co.uk/digital-marketing-automotive-industry/ 

Ford Mindfulness Car Concept Shows Why the Best Place to Steer Clear of Everyday Stress Could be Behind the Wheel | Ford of Europe | Ford Media Center (no date). Available at: https://media.ford.com/content/fordmedia/feu/en/news/2021/09/06/ford-mindfulness-car-concept-shows-why-the-best-place-to-steer-c.html

Market Analysis of Ford Motor Company (no date). Available at: https://www.ukessays.com/essays/marketing/market-analysis-for-ford-motor-company-marketing-essay.php

 

Reuters (2022) ‘Ford posts 7% fall in 2021 U.S. auto sales’, Reuters, 5 January. Available at: https://www.reuters.com/markets/us/ford-motor-posts-68-fall-2021-us-auto-sales-2022-01-05/staff, E. editorial (2020)   Serious cyber-security flaws uncovered in Ford and Volkswagen cars. Available at: https://eandt.theiet.org/content/articles/2020/04/serious-cyber-security-flaws-uncovered-in-ford-and-volkswagen-cars-that-could-endanger-drivers/

 

Venance, O. (no date) ‘Ford E-Business Strategy’. Available at: https://www.academia.edu/25180445/Ford_E_Business_StrategyCorporate Responsibility   

 Puts Ford Among World’s Most Ethical Companies for Eighth Straight Year | Ford Media Center (no date). Available at: https://media.ford.com/content/fordmedia/fna/us/en/news/2017/03/13/ford-motor-company-ethical-company-8-years.html

Cybersecurity Strategy at Ford: IT & Automation Cooperation (no date) automation.com. Available at: https://www.automation.com/en-us/articles/2016-2/cybersecurity-strategy-at-ford-it-automation-coope

What Is Cybersecurity | Types and Threats Defined | Cybersecurity | CompTIA (no date) Default. Available at: https://www.comptia.org/content/articles/what-is-cybersecurity  

Ford Motor Company future development, Argo AI and Ford to launch self-driving vehicles on Lift Network by end of 2021 Available at: https://corporate.ford.com/articles/mobility/argo-ai-and-ford.html