Customer Traffic Data

  

                       -Traffic Data-

Ford Motor Co (F.N) reported a 6.8% fall in 2021 U.S. vehicle sales, behind new U.S. leader Toyota Motor Corp (7203.T) and rival General Motors Co (GM.N).

Ford plans to triple production of its Mustang Mach-E electric crossover to 200,000 vehicles by 2023 to meet better-than-anticipated demand.

Ford's shares recovered from early weakness to trade 1% higher on Wednesday at their highest level since 2001, as investors bet buyers would lap up the electric version of the F-150.

 

FORD Motor Company uses several segmentation variables to target its market, including geographic, demographic, psych, and behavioural. It also uses behaviourist variables to target its market, including age, gender and income. (Venance, no date)

 

Geographic Segmentation

 The geographical segmentation is essential for countries such as the UK, as they have different regions and nations, which can improve their sales if placed suitable and accessible for all types of people from other social classes. 

Most Ford automobile customers are considering and looking to buy cars with low fuel consumption or a low carbon footprint impact, such as electric cars. This has initiated Ford to implement their BEV (battery electric vehicles) and their focus on the eco-friendliness towards the environment, as it attracts and targets upper-class level UK wealthy people.                                                           

                                                           

Demographic Segmentation

Research said that the UK market, especially capital cities, had targeted Ford due to the high salary opportunities and the accessibility to different dealerships where they are deliberately placed in certain areas to have advantages and high sales numbers from customers.

 

                                                                                                                                

Psychographic Segmentation

 

This segmentation type depends on the customer's characteristics, such as their personality and social class. 

Ford Fiesta is one of the most popular cars from this company, where the UK has been selling at the highest, due to the affordable price.

Another highly wanted car is the Ford Mustang Mach-E model, mainly targeted by the high/wealthy social class.

 

                                                           

Behavioural Segmentation

  This behavioural segmentation that has ford is mainly determined by their customers' attitude towards their products, how much they use the cars, and their overall satisfaction. 

DDB research has done an investigation, resulting in 28% of Ford's automobile customers loyalty, where they have purchased the same products from ford, with the reasons that they offer; this can include the safety the car offers, their space and comfort in the cars, and their low consumption of petrol/diesel. The company has been rewarded due to their targeted customer satisfaction.