CRM

 

                 -CRM Map-

 The CRM system used by Ford Motors is based on improving customer relations with the firm. Ford's ERP system integrates customer service, sales, and service, project management, business analytics, supplier relationship management, and financial personnel. E-business increases the efficiency and effectiveness of cross enterprises and external processes and takes ERP systems to another level.

Sharma Connect helps its partners and suppliers to circulate data through web technology. Ford Motors uses the business application programming interface (BAPI) to integrate third-party software into the ERP system. Integrating the ERP system with e-business would allow a company to use all resources efficiently. (‘Digital Marketing for the Automotive Industry - Automotive SEO & PPC’, no date)

                       -Example of a CRM map in Sales Force-