Digital Marketing

Traditional marketing refers to when you identify, anticipate and satisfy a customer’s requirement profit  (CIM, 2001)

 

Digital marketing uses digital technologies to create targeted, integrated and measurable communications that help build deeper relationships with customers to acquire and retain them in the end. (digital marketing institute)

 

Ford automobile and other automotive SEO services can help turn the websites from an area to a lead generation machine.

Pay-per-click is a digital marketing method that uses google and others such as Facebook, Twitter, Instagram and Linkedin as advertising platforms.

PPC advertising is also suitable for automotive business owners, such as Ford automobile, because it can track the number of views and clicks on their advert and calculate the ROI to an individual. Some options can stop and start the advert whenever it is chosen and selects the amount of money the customer wants to pay.

This is excellent social media management as it attracts new customers.

Ford automobile builds this online through competitions, boosted posts, interactions with online users and responding to their questions.

Whilst digital marketing is viral nowadays and has a significant role in people’s lives. Many shoppers still prefer to visit a dealership before purchasing. (Market Analysis of Ford Motor Company, no date)